About

Product design leader.
Advanced AI in practice.

I’m Nebojsa Visnjic. I connect product vision, human-centered research and advanced AI workflows with the teams and capabilities needed to deliver them. My experience spans digital products, home robotics, automotive and visual effects, with hands-on expertise across UX, UI, 3D, motion and sound.

Based in Los Angeles.

Nebojsa Visnjic outdoors, wearing black glasses and a white shirt

Product judgment.
AI the team can apply.

I frame research around product decisions, set clear design principles and bring engineering and product into the work early. I build and teach AI workflows so teams can adopt new capabilities while keeping ownership of quality and design judgment.

Different disciplines.
A connected perspective.

My background in visual effects and digital design shaped my attention to form, light, motion and storytelling. Product design and research added another dimension: understanding what people need, how they behave and where an experience can be clearer.

At Dongfeng, I connected that experience with an AI production workflow I built, demonstrated and taught. Teams adopted it, achieving 10–20× faster concept-video production. I also structured the Hunan University research partnership, framing product questions and turning findings from 1.78M+ user records and fieldwork across 11 cities into design principles.

I stay close to the craft to set a quality bar and give useful direction. My responsibility is to develop the team’s capability, with methods and standards that remain useful beyond my own involvement.

Experience.

Download résumé (PDF)

  1. 2024 – 2026

    Dongfeng/Huawei

    International Expert — HMI/UX & Design Technologies

    Wuhan & Shanghai, China

    Set design vision and principles, structured the Hunan University research partnership and built an adopted AI production workflow achieving 10–20× faster concept-video production. Provided creative, strategic and educational leadership to 43 colleagues across Wuhan and Shanghai, including Dongfeng/Huawei vehicle programs.

  2. 2021 – 2024

    Fisker Inc.

    Director of UX — Human Experience (HEX) Department

    Los Angeles, California, USA

    Led and expanded a UX organization of 40+ people through the Ocean launch, spanning the cockpit, brand and ownership experience.

  3. 2018 – 2021

    General Motors

    Design Group Manager — GMC / Buick / Chevrolet

    Detroit, Michigan, USA

    Led UX/UI design across GMC, Buick and Chevrolet, connecting brand direction with the digital vehicle experience. Also supported the Cadillac team with creative, 3D and motion work.

  4. 2016 – 2018

    Faraday Future

    Creative Manager UX/UI

    Los Angeles, California, USA

    Connected in-car and mobile experiences through a shared visual language for drivers and passengers.

  5. 2014 – 2016

    Robert Bosch GmbH

    Senior UX & HMI Design Lead — Product & Automotive

    Silicon Valley, California, USA

    Combined research, concept development and interaction design across home robotics, products and automotive experiences.

  6. 2010 – 2014

    Fearless Creations (VFX Studio)

    Founder & Creative Director

    Toronto, Canada

    Built a visual effects practice focused on film, digital production and visual storytelling.

  7. 1997 – 2010

    HAVAS Health & You

    UX & Creative Director

    USA & International

    Led UX and creative direction across digital and brand experiences.

A career
across cultures.

I’ve lived and worked across Europe, North America and China. Each place has shaped how I listen, communicate and approach design for people in different markets.

Kalemegdan overlooking the river
BelgradeSerbia
Tower Bridge over the Thames
LondonUnited Kingdom
Toronto skyline and CN Tower
TorontoCanada
Manhattan skyline with the Empire State Building
New York CityUnited States
Golden Gate Bridge
San FranciscoUnited States
Griffith Observatory overlooking Los Angeles
Los AngelesUnited States
Detroit riverfront skyline
DetroitUnited States
Chicago River and city architecture
ChicagoUnited States
Yellow Crane Tower overlooking Wuhan
WuhanChina

A wider world
of work.

Selected brands from my client, freelance and studio work across automotive, technology, consumer products, healthcare and entertainment.

  • Disney
  • Marvel
  • Paramount
  • Cirque du Soleil
  • Nike
  • Louis Vuitton
  • Lacoste
  • Honda
  • Citroën
  • Peugeot
  • IBM
  • Accenture
  • Air France
  • Nestlé
  • Mondelēz International
  • Bayer
  • Pfizer
  • Abbott

Sharing the work.

Speaking
SIGGRAPH
Car HMI USA
Recognition
Cannes Gold Lion
US patent