Nebojsa Visnjic / Product Design & AI Leadership

Product design leadership.
Advanced AI in practice.

I set product vision, build strong teams and develop the capabilities an organization needs next. At Dongfeng, I built and taught AI workflows that teams adopted, accelerating concept-video production 10–20×. I also structured research with Hunan University using 1.78M+ user records and fieldwork across 11 cities. My experience spans digital products, home robotics, automotive and film.

Explore my work

Based in Los Angeles · US work authorized · No sponsorship required

Leadership scope.

Product delivery. Brand direction. Team development.

FiskerUX organization
40+
Led and expanded the UX team through the Ocean launch as Director of UX.
General MotorsMajor brands
3
UX/UI design leadership across GMC, Buick and Chevrolet.
Dongfeng/HuaweiColleagues supported
43
Creative, strategic and educational guidance across Wuhan and Shanghai.
The work behind the work

Research into direction.
AI into adopted workflows.

I frame the questions that research must answer, turn findings into product principles and connect design with engineering early. I stay close to UX, UI, 3D, motion and sound to set a clear quality bar, then build and teach workflows that help the team carry that standard into its work.

Selected work.
Leadership in the product.

Two examples of scope, direction and delivery.

Red Fisker Ocean driving along a city street
01 / Product delivery

Fisker Ocean.
Leadership through launch.

As Director of UX, I led and expanded a 40+ person organization, connecting the cockpit, brand and ownership experience.

View project
Front lighting and grille of the GMC HUMMER EV
02 / Brand & interface leadership

General Motors.
Three distinct brands.

As Design Group Manager, I led UX/UI direction for GMC, Buick and Chevrolet, connecting brand character with the vehicle experience.

View project

AI systems.
Applied to real work.

Connected tools. Repeatable workflows. A clear design language.

Locked Panda character reference with no visible teeth on a soft blue background
01 / Character development

The character.
Defined and locked.

I developed the Panda character and established its proportions, facial features and visual identity as a fixed reference for every scene and application.

Explore the system
Panda leaning against a silver convertible in a sunlit bamboo forest
02 / Character applications

One character.
Many experiences.

The character retains its identity across new scenes and vehicle experiences, even as the setting, lighting and pose change.

Explore the system

Lead the design.
Build the capability.

Set the direction. Help the team grow.

Fisker typeface and color system board
01 / Product leadership

Set the standard.
Connect the product.

At Fisker, collaboration across design, software and engineering helped resolve dependencies and carry a shared experience direction through the Ocean launch.

Explore the approach

Creative production workflow

  1. 01Brief
  2. 02Concepts
  3. 03Storytelling
  4. 04Frames
  5. 05Prompts
  6. 06Images
  7. 07Video
  8. 08Sound
02 / AI implementation

Build the workflow.
Share the capability.

At Dongfeng, I built and taught an MCP-orchestrated workflow that teams adopted, accelerating concept-video production 10–20× while keeping expert review throughout.

Explore the approach
Research into product direction

Understand people.
Shape the product.

At Dongfeng, I structured a partnership with Hunan University and framed the questions connecting research with future product decisions. The study combined 1.78M+ user records with 30 in-depth interviews with family users across 11 cities, using fieldwork and LLM-assisted synthesis.

Findings informed product principles and a process that narrowed 375 ideas to 100 innovation cards and four flagship concepts, validated through VR and sound prototypes. Read about my role and the research →

At Bosch, diesel passenger-car research brought together owner, prospective-buyer and expert perspectives. Findings about trust, economics and perceptions informed opportunity areas and design principles.

The work developed into showroom and customer-journey concepts, making the connection between evidence and design visible. Explore the research case →

The person behind the work

Product judgment.
AI implementation.

My background connects human-centered research, product strategy and visual craft. I build AI workflows and teach teams to use them, drawing on experience in home robotics, digital products, automotive UX and film production.

Based in Los Angeles.